Columns
	Publishers Notes - Jan/Feb 2008 2/08 [SLC] I went zip lining in the Costa Rican rainforest during a recent visit. It was my second time zip lining and about at the end of some 18 lines, ...		Publishers Notes - ADDY awards winners book 4/08 (SLC) This edition showcases the winners of the ADDYs®. It tends to be a controversial show every year. I think it helps to understand not only the ...		Publishers Notes - Nov/Dec 2007 People have so much to say these days. If you calculate the blogs that proliferate every second of every day, it is nearly incalculable the verbiage that ...
	adnews - A Quarter of a Century Strong 10/07 [SLC] Susen: adnews gives people a depth of understanding toward each other. I fantasize that adnews has a part in the evolution from competitors ...		Publisher's Notes - May/June 2007 6/07 [SLC] 25 years and barely hitting stride. When you live from a place of optimism, tomorrow always promises new opportunity and a chance to improve.		Publishers Note's - Sept/Oct 2006 11/06 I remember when I used to publish adnews for my readers. I lived for their individual/collective approval. I say individual/collective ...
	Publsiher's Notes - July/Aug 2006 8/06 There is a feeling in the air that the Salt Lake area advertising and marketing market is billowing with growth from regional and national interest. ...		What’s the Big Idea? The Big Idea Series #1 Tapping Consumer Desire By Peter L. Klinge, Jr. The essence of marketing is tapping consumer ...		What's the Big Idea? The Big Idea Series - # 2 BMW USA and BMW Films By Peter L. Klinge, Jr. [SLC] 8/02 How is it that BMW is in the movie business? ...
	What’s The Big Idea? The Big Idea Series - # 3 By Peter L. Klinge, Jr. [SLC] 9/01/03 the wal-mart supercenter is a community unto itself By ...		Top Ten Copy Cop-Outs Or, “How to Spot a Lazy Copy Writer” by Steve Cuno 2/03 This article was born on my way to work this morning as I shouted at the radio — because the lazy copy writer who’d resorted to “people who care” ...		Yet More Copy Cop-Outs 9/04 laziness begets writers. At least it did in my case. If you’re a writer, maybe you’re different. But one of the reasons I like to write is ...